2024 Iowa Library Association Fall Conference

Think of social media like a digital branch; open 24/7/365. It can be the basis for the reputation you build in your community — good or bad. This session will share how to build stronger community connections, how to plan for social media, and 4 tips for growing your social media presence.

This session will explore how to use business strategies to secure partnerships that benefit the library and the community it serves. Attendees will learn the three core lessons of successful outreach in libraries, how to use the resources they possess to assist local business owners and budding entrepreneurs, and the benefits of forging connections within the community.