2024 Iowa Library Association Fall Conference

In today's dynamic library landscape, change is constant. Budget constraints, book challenges, and even potential closures pose real threats. However, thriving libraries share a common thread: a robust marketing and advocacy strategy.
Many librarians, however, struggle with the idea of "selling" or "promoting" their services. Perhaps you envision aggressive sales tactics, or maybe you simply long for stakeholders to intuitively grasp the library's value. Here's the truth: relying solely on data or expertise isn't enough to win hearts and minds. We need to go beyond our core responsibilities and harness the power of influence and persuasion.
This presentation will delve into the fascinating science behind personal influence, equipping you with the knowledge and skills to effectively promote your library without feeling like a salesperson. Learn how to overcome discomfort with marketing and advocacy, and discover data-driven strategies to secure funding, resources, and dedicated advocates who will consistently fight for your library's success.