2024 Iowa Library Association Fall Conference

Delve into critical issues impacting libraries, community services, and support for communities. This is your chance to hear directly from the policymakers shaping our future and gain invaluable insights that will empower and inspire you. Don’t miss this pivotal conversation!

LIghtning talks:
Piecing together a Puzzle Exchange by Becca Draus and Jackie Tracey
Puzzling Fundraisers by Megan Harding
Cultivating a Community of Creative Writers by Jennifer Burek Pierce and Micah Bateman
Lure Reluctant Authors to Your Library by Ben Wolf

Lightning talks:
A Rebellion in Motion: Tech Connection & Multimedia Creation by Andrew Gehlsen
Connecting & Engaging 1st-Gen Students to the Library​​​​ by Jenay Dougherty
AI Tools Smörgåsbord by Kate Garretson
Expand Your Indie Offerings by Ben Wolf
Books That Will Change Your Life by Dennis Cooper and Elizabeth Hoover de Galvez

In today's dynamic library landscape, change is constant. Budget constraints, book challenges, and even potential closures pose real threats. However, thriving libraries share a common thread: a robust marketing and advocacy strategy.
Many librarians, however, struggle with the idea of "selling" or "promoting" their services. Perhaps you envision aggressive sales tactics, or maybe you simply long for stakeholders to intuitively grasp the library's value. Here's the truth: relying solely on data or expertise isn't enough to win hearts and minds. We need to go beyond our core responsibilities and harness the power of influence and persuasion.
This presentation will delve into the fascinating science behind personal influence, equipping you with the knowledge and skills to effectively promote your library without feeling like a salesperson. Learn how to overcome discomfort with marketing and advocacy, and discover data-driven strategies to secure funding, resources, and dedicated advocates who will consistently fight for your library's success.